Mapping your users' journey
Learning more about your customers' invovlement with your product, from discovery to long-term relationship, is an enlightening experience. Journey maps tell you the reasons why behind your users' wants and needs, the strengths and pain points of your product, and insights into creating a better overall user experience.
We post-it findings in affinity diagrams to find patterns -- Wearables social impact
We define user personas -- Home engery usage
We map your users' journey -- Neighborhood youth impact
Informatica -- Cloud
Journey maps are part of our broader user research service offerings. Better understanding your users is always goood for product development. Figuring out the right methods can be trickey. Let us help you figure out which of the many possible methods will best fit you -- personas, contextual inquiry, focus groups, usability testing, competitive analysis, surveys, affinity diagramming, diary studies, and more.