Mapping your users' journey

Learning more about your customers' invovlement with your product, from discovery to long-term relationship, is an enlightening experience. Journey maps tell you the reasons why behind your users' wants and needs, the strengths and pain points of your product, and insights into creating a better overall user experience.

Quick Examples

We post-it findings in affinity diagrams to find patterns -- Wearables social impact

Affinity Diagram Example

We define user personas -- Home engery usage

Tendril User Persona

We map your users' journey -- Neighborhood youth impact

Neighborhood Youth Journey Map

Informatica -- Cloud

Informatica Cloud Journey Map

And More

Journey maps are part of our broader user research service offerings. Better understanding your users is always goood for product development. Figuring out the right methods can be trickey. Let us help you figure out which of the many possible methods will best fit you -- personas, contextual inquiry, focus groups, usability testing, competitive analysis, surveys, affinity diagramming, diary studies, and more.

Contact us today. EchoUser is the Any Experience user research, interaction & visual design firm, helping both big companies and any-sized teams chasing bold goals.